Wednesday, 25 February 2009

TARGET AUDIENCE-research

1. Gender-male/female
My film will be made for both males and females to watch. It will not be aimed directly at either sex. It will have a bit of romance for the women and a bit of action for the men. Using the internet I found out about the preferences of film genre for both women and men on average. The table below shows the following, males and females display distinctly different patterns of film genre preferences. The largest differences occur with the ACTION-ADVENTURE, ROMANCE and SCIENCE FICTION genres.

The genre which I will most likely choose for my film will be an action, drama so it will be a mix. The film will be for both sexes and will have a mix of what women want and what men want. I asked ten women then ten men people what they like about film. Firstly I asked the women what they look for in a film. The first person said that they look for a message in the film, otherwise it is pointless watching the film. The second person I asked said that they want the film to make them laugh or to interest them and them feel involved. Another person I asked said that as long as the film has some moral to it they will watch it. One of the last people I asked said a film is nothing without a bit of drama. I then began asking men the same question. The first person I spoke to said that he like any film with action. The second person said that he likes film which makes him think but still entertain him. Another person said they liked films with a lot of drama in because they are more entertaining. One of the last people I asked said that he liked Sci-fi films or films with a lot of action in them. From speaking to people and from the table above I have decided to make an action, drama genre film.

2. Age-the age group e.g. elderly, teenagers etc

My film will be a fourteen plus film because it may include a mild use of violence and a may include mild use of strong language. I looked on the internet about how films are rated and why they are rated in that way to find out the age group my film would belong to and be aimed at. The ratings/ages groups and reasons for the groups are below:

General
Suitable for viewing by persons of all ages. Occasional violence, swearing and coarse language, and the most innocent of sexually suggestive scenes and nudity are permitted in this category.
PG/12a
Parental guidance advised. Theme or content may not be suitable for all children although there is no age restriction. Motion pictures in this category may contain less subtle sexually suggestive scenes and nudity and a more realistic portrayal of violence than in the General category; coarse language may occur more often than in the General category.
15
Suitable for persons 15 years of age or older. Persons under 15 years of age must view these motion pictures accompanied by an adult. Motion pictures in this category may contain violence, coarse language or sexually suggestive scenes.
18a
Persons under 18 years of age must view these motion pictures accompanied by an adult. Motion pictures in this category will contain horror, explicit violence, frequent coarse language or scenes that are more sexually suggestive than in the 14A category.
Restricted
Restricted to persons 18 years of age and over. Persons under 18 years of age are not permitted to attend under any circumstances. These motion pictures are "adult motion pictures", as defined in the Act, and may contain explicit sexual scenes, violence or scenes. The director will assign this classification to motion pictures if the director considers that the theme, subject matter or plot of the adult motion picture is artistic, historical, political, educational or scientific.
Adult
Restricted to persons 18 years of age and over. Persons under 18 years of age are not permitted to attend under any circumstances. These motion pictures are "adult motion pictures", as defined in the Act, and may contain explicit sexual scenes or scenes of brutality or torture to persons or animals, that are portrayed in a realistic and explicit manner; however, the scenes would, in the director's opinion, be tolerable to the community.

My film age grouping/ rating will be 15 because of violence and use of coarse language.

3. Interests-sci-fi, westerns, thriller, action etc

My film will be for people who are interested in real life drama and what they are not aware of what happens around them. I want my audience to be thinking about what they are seeing because it could actually be happening in real life some where in the world as it is serious. A lot of people are interested in action and drama in film, so if I am able to make a film which is about real life situations and include action and drama in it the audience will not only be entertained they will learn something as well. Below is a chart which I found on the internet with the average preferred genre type of a film.

I want my film to be about a girl with OCD because it is a serious mental illness which people are not very aware of and they can learn more about it. I would like my audience to sympathise the character and realise that it is not only the girl in my film who has OCD but many people around the world really do have the mental illness and they would really appreciate the life that they have been given. What is OCD? Obsessive-compulsive disorder (OCD) is a mental disorder most commonly characterized by intrusive, repetitive thoughts resulting in compulsive behaviors and mental acts that the person feels driven to perform, according to rules that must be applied rigidly, aimed at preventing some imagined dreaded event; however, these behaviors or mental acts are not connected to the imagined dreaded event.

4. Class-ABC1, C2DE, lower, higher etc
I want my film to be for both higher class ABC1 people and lower class C2DE people because both classes like to enjoy films and they could both learn something new from my film.

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