What have you learnt about technologies from the process of constructing this product?
I learnt how to use a video camera and enhancing my shots to make them look better and be of better quality. I also learnt how to use iMovie on an Apple Mac to edit my footage I took and make it more interesting by adding effects and transitions and titles. I also learnt how to cut clips together and make one flowing film. Using iMovie was a new experience, which I enjoyed.
How did you attract/address your audience?
I used an opening title to tell the audience what the film is called.I also used a interesting opening scence so the audience wanted to keep watching the film.I also chose a backing track to the film which is well known so the people watching the film enjoyed it more.
Who would be the audience for your media product?
The audience for my film would be people(most likely boys/men)who enjoy watching action films and comedy films for entertainment purposes.The target audience is people aged 15 and older because my film is about drug dealing so young children will not want to watch it because it could scare and upset them.
What kind of media institution might distribute your media product and why?
My film would be used as a trailer for the actual film because there is a lot more to the story.After the trailer comes out on TV people will see it and want to go watch it or buy the film.The film could be put in cinemas and on DVD or Video.This would be good because people who don’t have DVD or Video players can go watch the film at the cinema.
How does your media product represent particular social groups?
My film represents gangsters and drug dealers; this was done by using the stereotype of what a gangster, so the audience could understand that the actors are playing drug dealers/gangsters. Also the film shows you what can happen if you deal drugs etc because its bad, and it may lead to bad things happening (like with Dwayne in my film being killed by the police) so it teaches the audience a lesson. It represents more lower class people because the actors are playing drug dealers who have to get money by selling drugs and if they were higher class then they would not have to sell drugs for a living.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
The Film has an opening title, which welcomes the audience into the film telling them the name, which could give away what the film is about. After the title fades away the film begins. Like with most films it follows the three act structure at the start you meet the characters, then the characters speak to each other, then the characters shake hands because they are both happy with what has been done, then they hear the police so have to run away. One of the characters dies and the film is finished. At the start there is equilibrium when they are having a conversation then there is disequilibrium when they hear the police. It then ends with a sad ending because one of the characters dies. The film is different to most films because it mixes to genres together (comedy/action). The film ends with fading out music and a message saying that we will remember the character that died. This is a good ending because it is easy for the audience to tell that the film has ended.
To finish the short film a small message comes up on the screen to show that Dwanye will always be remebered.This makes the audeince know that Dwanye dies in the end.
My actors then run away,after hearing the police (the pigs).This is done with five different shots from different angles to show what is happening from different points of view.It is also done in slow motion to make it worrying for the audience and to increase suspense.After the actors have left the room it zooms in on the door knob. 
When my actor sits down next to my other actor and starts speaking in a conversation shot reverse shot is used from a medium close-up this shows the actors facial expressions aswell as the conversation.
Beetween clips I use transitions like dissolve to make one clip go into another clip with out it looking like the film jumped.
Without breaking the 180 degree rule my actor crosses the room and sits down,before starting his conversation.
This is my actor walking through the door using match on action. From him starting to open the door and turning the handle to him actually walking through the door.
The title is like with most films,it come in at the start to show the audience what the film is all about and what they are just about to watch.I had the title fade away over the start of the next clip.When designing the Film I had to think about:
The target audeince
When making a Film for Mr.Winn and other people I have to think about the target audience:
